The Gender Perspective of the Women's Press in Socialist Yugoslavia – the Representation of Masculinity in the Women's Magazine „Bazar“

DOI: 10.33876/2311-0546/2023-4/106-117

Аннотация

The paper examines the way in which a male figure is portrayed in one of the oldest (at the same time, the most widely circulated) Yugoslav women's magazines, „Bazar“. In a methodological sense, the work is based on the data obtained from the analysis of textual and visual messages in the editions published in the tenth anniversary year (1973). The aim of the paper is to provide insight into 25 issues of an exemplary socialist magazine in order to 1) look at the media portrayal of men in the socialist women's press, 2) discuss some aspects of the construction of masculinity in the socialist media discourse, and 3) review the way gender relations in Yugoslav society were portrayed in the narratives of the women's magazine „Bazar“.