Leaflets, Stickers, and Signs as a Means of Mass Behavior Regulation in the Modern Russian Metropolis

DOI: 10.33876/2311-0546/2021-4/251-268

Abstract

The article examines one of the forms of regulation of human behavior in a modern big city. The author focuses on an unusual means of public regulation - leaflets, stickers, and signs, often found in the urban space. Numerous examples of such regulators, recorded by the author in 2020 in the Russian capital, show how these small media can participate in the population's socialization and self-government, and self-regulation of society. The instructions, advice, recommendations, warnings, and restrictions (prohibitions) contained in these sources were analyzed, classified, and described as a form of organization of a modern society going through democratic transformations and reinforcement of civic activity. The author highlights the importance of these media for the socio-cultural life of ordinary people. They transfer human experience vertically and horizontally, reflect the attention and care of fellow citizens about their daily life, and sometimes call for complying with certain rules and for the reasonable use of the common urban space. They also take part in forming a common system of values, positive standards, and attitudes, behavioral models in a given society. 

For Citation: Malkova, V.K.  2021. Leaflets, Stickers, and Signs as a Means of Mass Behavior Regulation in the Modern Russian Metropolis. Herald of Anthropology (Vestnik Antropologii) 4: 251-268.