© 2013 K.A. Semenyuk
Keywords: gender analysis, cultural context, male super-mortality, masculinity, archetypes of Russian fairy tale
Abstract: The article deals with the phenomenon of male super-mortality in a cultural context, which allows us to see its deeper, ethno-psychological underpinnings. The analysis is carried out with the use of folklore data which confirms that a peculiar type of hegemonic masculinity has been formed in Russia constituting a certain type of cultural behavior. It can not be evaluated as neither bad nor good, but it can have its negative consequences for male health and male life.